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A mass market, also known as undifferentiated market, is a large group of current and/or prospective customers, where individual members share similar needs. The size of a mass market depends on the product category. Mass marketers typically aim at between 50 and 100 percent of the total market potential. [7]
The mass-market paperback is a small, usually non-illustrated, inexpensive bookbinding format. This includes the A-format books of 110 mm × 178 mm (4 + 3 ⁄ 8 in × 7 in), [2] in the United Kingdom, and the "pocketbook" format books of a similar size, in the United States. Mass-market paperbacks usually are printed on cheap paper. [30]
The Amazon.com list tends to favor hardcover, more expensive books, where the shipping charge is a smaller percentage of the overall purchase price or is sometimes free, and which tend to be more deeply discounted than paperbacks. Inexpensive mass market paperbacks tend to do better on The New York Times list than on Amazon's.
Mass market paperbacks ("pocket" paperback books sold through a third-party distributor) usually become stripped books rather than remaindered books. A typical remaindered book will be purchased far below the retail price by a specialist in remainders and resold for a fraction of the retail price.
Amazon's looking for sales growth of around 9% for the current quarter, pumping operating income up to the tune of 36% as a result. Not bad. All of these were key factors in each stock's post ...
Front cover: hardbound or softcover (paperback); the spine is the binding that joins the front and rear covers where the pages hinge. Front endpaper – the endpapers of a book are pages that consist of a double-size sheet folded, the front endpaper and the flyleaf. Flyleaf: The blank leaf or leaves following the front free endpaper.
The tech giant posted the largest quarterly operating income in its history on the back of cost-cutting and faster revenue growth in key divisions. Amazon is more profitable than ever after a year ...
Pocket Books produced the first mass-market, pocket-sized paperback books in the United States in early 1939 and revolutionized the publishing industry. The German Albatross Books had pioneered the idea of a line of color-coded paperback editions in 1931 under Kurt Enoch , and Penguin Books in Britain had refined the idea in 1935 and had one ...