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Caitlyn Jenner, a transgender woman, also condemned the marketing campaign accusing Nike of trying to “erase women” from sports. “EQUALITY > INCLUSIVITY (STOP TRYING TO ERASE WOMEN).
The "Just Do It" campaign launched in 1988 was highly successful, with the company defining the meaning of "Just Do It" as being both "universal and intensely personal." [4] While Reebok was directing their campaign at aerobics during the fitness craze of the 1980s, Nike responded with "a tough, take no prisoners ad campaign." One of the ...
Girl Effect was created in 2004 by the Nike Foundation, [2] in collaboration with the NoVo Foundation and United Nations Foundation. It launched at the World Economic Forum in Davos. Farah Ramzan Golant was appointed as the CEO. Maria Eitel, President and CEO of the Nike Foundation, was appointed chairman of the organization. [3]
While Nike's decision initially sparked consumer backlash, as well as a dip in stock price, the firm's value reached an all-time high only a week later. [23] [24] According to a Quinnipiac University poll, much of the persistent consumer support for the ad came from consumers between 18 and 34, two-thirds of whom approved of Nike's actions. [25]
In September 2018, Nike and Keady were in the news again over a controversial ad campaign with Colin Kaepernick, famed football player and social justice protester. Keady was asked to voice his views regarding Nike's stance on social justice in the United States while the company has a history of social justice controversies globally. [5]
As one of the NBA’s most influential and politically active players, LeBron James often uses his shoes as a nominal communication medium to express himself. For Sunday’s match-up against the ...
Nike executives, however, did not view aerobics as a sport, and as a result, they did not immediately take advantage of the opportunity. Eventually, Reebok 's strategic move to advertise towards women proved to be a success showing a 13% rise in market share, while Nike's market share was declining by 28%.
Before the launch of the Bo Knows campaign in 1989, Nike had actually slipped behind Reebok in the race for the shoe-apparel market’s top spot. The sales and exposure that Bo’s campaign ...