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PepsiCo said in a recent interview that Christina Aguilera has that 'dare for more' approach. Aretha Franklin was also a spokesperson in 1998. In 1999 Janet Jackson signed on to the original "Ask For More" campaign which featured a song of the same name written and sung by Jackson. In 2006, PepsiCo and Motorola launched the "Cool Tones" campaign.
Bozoma "Boz" Saint John (née Arthur) is an American businessperson and marketing executive who was the chief marketing officer (CMO) at Netflix from 2020 to 2022. Previously, she served as chief brand officer (CBO) at Uber from 2017 to 2018, and CMO at Endeavor from 2018 to 2020.
Enrico became CEO of Frito-Lay in 1991, followed by vice chair of PepsiCo in 1994. [3] [4] Enrico was the Chairman of PepsiCo from 1996 to 2001, and Chairman of DreamWorks Animation SKG Inc from 2004 to 2012. [5] [6] He was well known for his business rivalry with fellow businessman Roberto Goizueta, CEO of Coca-Cola during his tenure as Pepsi ...
Pepsico CEO Indra Nooyi played a major role in overcoming Good's concerns, Schorr says. "Listening to her, it seemed like Pepsi's fundamental strategy was aligned with Good's philosophy, 'doing ...
PepsiCo is the second-largest food and beverage business in the world based on net revenue, profit, and market capitalization, behind Nestlé. In 2023, the company's seat in Forbes Global 2000 was 82. [4] PepsiCo's flagship product, Pepsi Cola, has been engaged in a rivalry for generations with Coca-Cola; it is commonly referred to as the cola ...
Ramon Laguarta (born 1963 in Barcelona, Spain) [2] is a Spanish businessman who is the chairman and chief executive officer of PepsiCo. [3] He became CEO on 3 October 2018 after Indra Nooyi stepped down. [4]
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DeNoma began his career with Procter & Gamble in 1982 as a brand manager based in Cincinnati, Ohio. [3] [4] He moved to PepsiCo Inc. in 1985, where he served as an international director of marketing, overseeing operations in 65 countries across Southern Europe and Africa. He was later promoted to vice president and general manager in the ...
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