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  2. Marketing mix - Wikipedia

    en.wikipedia.org/wiki/Marketing_mix

    Digital marketing mix is fundamentally the same as Marketing Mix, which is an adaptation of Product, Price, Place and Promotion into digital marketing aspect. [48] Digital marketing can be commonly explained as 'Achieving marketing objectives through applying digital technologies'.

  3. Digital marketing - Wikipedia

    en.wikipedia.org/wiki/Digital_marketing

    Digital marketing is the component of marketing that uses the Internet and online-based digital technologies such as desktop computers, mobile phones, and other digital media and platforms to promote products and services. [2] [3] It has significantly transformed the way brands and businesses utilize technology for marketing since the 1990s and ...

  4. Four Cs - Wikipedia

    en.wikipedia.org/wiki/Four_Cs

    Four Cs may refer to: Four Cs (education), a group of learning competencies and skills in 21st century learning; Diamond (gemstone), the Four Cs are carat, cut, color, and clarity; Marketing mix, may refer to two possible marketing-related concepts: Four 'C's in 7Cs compass model (Co-marketing) Four 'C's in consumer-oriented model

  5. Online advertising - Wikipedia

    en.wikipedia.org/wiki/Online_advertising

    Online advertising, also known as online marketing, Internet advertising, digital advertising or web advertising, is a form of marketing and advertising that uses the Internet to promote products and services to audiences and platform users. [1]

  6. Marketing communications - Wikipedia

    en.wikipedia.org/wiki/Marketing_communications

    Another channel for direct digital marketing is in-product communication (or in-product marketing), which delivers marketing content directly to a user's internet-connected device or software application. In-product marketing content is often very similar to that of email marketing campaigns, but the segmentation and delivery is more targeted.

  7. Direct digital marketing - Wikipedia

    en.wikipedia.org/wiki/Direct_digital_marketing

    Direct digital marketing is a marketing method that uses such things as a consumer's email to send advertisements and other forms of communications to a target audience. Direct marketing campaigns feature calls-to-action that allow marketers to track and measure responses consumers have to marketing campaigns.

  8. Digital marketing system - Wikipedia

    en.wikipedia.org/wiki/Digital_marketing_system

    A digital marketing system (DMS) publishes to web channels, usually in the form of a stand-alone website. It can manage any part of the web process, including web design, web hosting, domain registering, marketing, content creation and other standard methods of web promotion. The goal of web publication is to give the user a digital 'home' on ...

  9. 4C - Wikipedia

    en.wikipedia.org/wiki/4C

    The 4 C's or marketing mix, a business tool used in marketing products; The 4 C's of 21st century skills education: Collaboration, Communication, Critical thinking, Creativity; FourCC, a four-character code used in software for identifying an object; Zen 4c