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  2. Effective Public Relations - Wikipedia

    en.wikipedia.org/wiki/Effective_Public_Relations

    Your daily business activities must confirm, not contradict, the message. Content: The message must have meaning and relevance for the receiver. Content determines the audience and vice versa. Clarity: The message must be put in simple terms. Words used must have exactly the same meaning to the sender as they do to the receiver.

  3. List of style guides - Wikipedia

    en.wikipedia.org/wiki/List_of_style_guides

    A set of standards for a specific organization is often known as "house style". Style guides are common for general and specialized use, for the general reading and writing audience, and for students and scholars of various academic disciplines, medicine, journalism, the law, government, business, and industry.

  4. Form and document creation - Wikipedia

    en.wikipedia.org/wiki/Form_and_Document_Creation

    Form and Document Creation is one of the things that technical communicators do as part of creating deliverables for their companies or clients. Document design is: "the field of theory and practice aimed at creating comprehensible, persuasive and usable functional documents". [1]

  5. Persuasion - Wikipedia

    en.wikipedia.org/wiki/Persuasion

    It is based on the idea of peer influence, and is considered essential for audience-centered approaches to persuasive messages. The principle of social proof suggests what people believe or do is typically learned by observing the norms of those around us. [36] People naturally conform their actions and beliefs to fit what society expects, as ...

  6. Communication design - Wikipedia

    en.wikipedia.org/wiki/Communication_design

    It can also range from changing behaviors, to promoting a message, to disseminating information. The process of communication design involves strategic business thinking, including using market research, creativity, problem-solving, and technical skills and knowledge such as colour theory, page layout, typography, and creating visual ...

  7. Lasswell's model of communication - Wikipedia

    en.wikipedia.org/wiki/Lasswell's_model_of...

    Whom refers to the recipient of the message. This can either be an individual or a bigger audience, as in the case of mass communication. The effect is the outcome of the communication, for example, that the audience was persuaded to accept the point of view expressed in the message. It can include effects that were not intended by the sender.

  8. Schramm's model of communication - Wikipedia

    en.wikipedia.org/wiki/Schramm's_model_of...

    The message must be designed (1) to gain the attention of the destination and (2) to be understandable to get the meaning across. Additionally, it must (3) arouse needs in the destination, and (4) suggest a way how these needs can be met. [34] [35] To get the attention of the audience, the message must be accessible to them.

  9. Typographic alignment - Wikipedia

    en.wikipedia.org/wiki/Typographic_alignment

    Centered text is considered less readable for a body of text made up of multiple lines because the ragged starting edges make it difficult for the reader to track from one line to the next. Centered text can also be commonly found on signs, flyers, and similar documents where grabbing the attention of the reader is the main focus, or visual ...