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Levi Strauss & Co. (/ ˈ l iː v aɪ ˈ s t r aʊ s / LEE-vy STROWSS) is an American clothing company known worldwide for its Levi's (/ ˈ l iː v aɪ z / LEE-vyze) brand of denim jeans.It was founded in May 1853 [2] when German-Jewish immigrant Levi Strauss moved from Buttenheim, Bavaria, to San Francisco, California, to open a West Coast branch of his brothers' New York dry goods business.
The classic label for Levi 501 jeans. Davis and Strauss experimented with different fabrics. An early attempt was brown cotton duck, a bottom-weight fabric. [a] Finding denim a more suitable material for work-pants, they began using it to manufacture their riveted pants. The denim used was produced by an American manufacturer.
Levi Strauss (/ ˈ l iː v aɪ ˈ s t r aʊ s / LEE-vy STROWSS; born Löb Strauß, German: [løːp ˈʃtʁaʊs]; February 26, 1829 – September 26, 1902) was a German-born American businessman who founded the first company to manufacture blue jeans. His firm of Levi Strauss & Co. (Levi's) began in 1853 in San Francisco, California. [1] [2]
The official "birthday" for blue jeans is May 20, 1873. This was the day that Levi Strauss and a tailor named Jacob Davis received the patent for their process of reinforcing pants with rivets.
With a long history in working-class ... 501 Crop Jeans. These are Levi’s eternally adored 501s, but cropped to show off your best summer sneakers and sandals. ... 501 Skinny Jeans. If you’re ...
Typical apparel included Levi 501 or Lee jeans as worn by Charles Bronson, orange label jean jackets, [95] duster coats, cowboy boots, all black outfits inspired by Roy Orbison and Johnny Cash, plaid shirts with pearl snaps, [96] sheepskin vests, and ponchos inspired by Clint Eastwood.
This design is on all Levi's jeans today. In December 1870, Davis was asked by a customer to make a pair of strong working pants for her husband who was a woodcutter. [7] To create suitably robust pants for working, he used duck cloth and reinforced the weak points in the seams and pockets with the copper rivets.
Here, we review different Levi's jeans, and we tell you which ones are worth your money. Let our denim experts help you jump on the Americana wave. Here, we review different Levi's jeans, and we ...
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levi.com has been visited by 100K+ users in the past month