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Based on the definition of hegemony, media hegemony means the dominance of certain aspects of life and thought by the penetration of a dominant culture and its values into social life. In other words, media hegemony serves as a crucial shaper of culture, values and ideology of society (Altheide, 1984).
For example, English Common Law predominates in former British colonies throughout Africa and Asia, whereas the Civil Law system is used in many former French colonies that mirrors the values of French society. In this context, decolonization of law calls "for the critical inclusion of epistemologies, ways of knowing, lived experiences, texts ...
Inspired by Gramsci's differentiation between hegemony as a form of ideological consent and dominance as an expression of conflict, Christian Groes-Green [21] has argued that when hegemonic masculinities are challenged in a society dominant masculinities are emerging based on bodily powers, such as violence and sexuality, rather than based on ...
In 1971, the interdisciplinary Society for Cross-Cultural Research (SCCR) was founded, and in 1972 the International Association for Cross-Cultural Psychology (IACCP) was established. [6] Since then, this branch of psychology has continued to expand as there has been an increasing popularity of incorporating culture and diversity into studies ...
Television has effects on society's behavior and beliefs by publicizing stereotypes, especially with race. According to research done in 2015 by Dixon on misrepresentation of race in local news, Blacks, in particular, were accurately depicted as perpetrators, victims, and officers.
In Marxist philosophy, cultural hegemony is the dominance of a culturally diverse society by the ruling class who shape the culture of that society—the beliefs and explanations, perceptions, values, and mores—so that the worldview of the ruling class becomes the accepted cultural norm. [1]
The HOI model instead made the content produced by news media the dependent variable in research studies, influenced by factors located within the hierarchical framework. From a media sociology perspective, the framework "takes into account the multiple forces that simultaneously impinge on media and suggests how influence at one level may ...
And this contradictory nature of media, is in turn due to the ways that media are mediated in modern-day culture: "In short, mass-mediated products are determined by various factors—the systems of ownership, the process of cultural production, the level of struggle, the state of consciousness in society at a given time, and so on.