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The name Morningstar is taken from the last sentence in Walden, a book by Henry David Thoreau; "the sun is but a morning star". [8] [9] In July 1999, Morningstar accepted an investment of US$91 million from SoftBank in return for a 20 percent stake in the company. The two companies had formed a joint venture in Japan the previous year.
The Morningstar Rating for Funds is a rating system for investment funds operated by Morningstar. The Star Rating, debuted in 1985, a year after Morningstar was founded. The 1- to 5-star system, "looks at a fund's risk-adjusted return based on its performance over three, five and 10 years and on its volatility. The highest rating of five stars ...
Margins matter. The more Morningstar (NAS: MORN) keeps of each buck it earns in revenue, the more money it has to invest in growth, fund new strategic plans, or (gasp!) distribute to shareholders.
Yelp's website, Yelp.com, is a crowd-sourced local business review and social networking site. [8] The site has pages devoted to individual locations, such as restaurants or schools, where Yelp users can submit a review of their products or services [93] using a one to five stars rating scale. [16]
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The Morningstar Analyst Rating debuted in 2011 as a qualitative rating assigned by Morningstar's team of manager research analysts for funds under their coverage. This forward-looking metric is analyst-driven, and is considered an aptitude test of a fund manager's capabilities in a specific strategy. [ 1 ]
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