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A means of emphasis that does not have much effect on blackness is the use of italics, where the text is written in a script style, or oblique, where the vertical orientation of each letter of the text is slanted to the left or right. With one or the other of these techniques (usually only one is available for any typeface), words can be ...
Modern word processing packages and professional publishing software significantly reduce the river effect by adjusting also the spacing between characters. Additionally, these systems use advanced digital typography techniques such as automatically choosing among different glyphs for the same character and slightly stretching or shrinking the ...
Typography utilized to characterize text: Typography is intended to reveal the character of the text. Through the use of typography, a body of text can instantaneously reveal the mood the author intends to convey to its readers. The message that a body of text conveys has a direct relationship with the typeface that is chosen.
Word spacing in typography is space between words, as contrasted with letter-spacing (space between letters of words) and sentence spacing (space between sentences). Typographers may modify the spacing of letters or words in a body of type to aid readability and copy fit, or for aesthetic effect.
A large number of known factors can affect legibility. In everyday language, legibility is commonly used as a synonym for readability. In graphic design, however, legibility is often distinguished from readability. Readability is the ease with which a reader can follow and understand words, sentences and paragraphs.
While visual rhetoric is usually applied to denote the non-textual artifacts, the use and presentation of words is still critical to understanding the visual argument as a whole. Beyond how a message is conveyed, the presentation of that message encompasses the study and practice of typography. Professionals in fields from graphic design to ...
Typeface remains the groundwork for design concepts. The hallmark of early modern typography is the sans-serif typeface. "Because of its simplicity, the even weight of its lines, and its nicely balanced proportions, sans serif forms pleasing and easily distinguished word patterns — a most important element in legibility and easy reading."
Conversely, in a slovenly setting the tendency is for the page to appear as a grey and muddled pattern of isolated spats, this effect being caused by the over-widely separated words. The normal, easy, left-to-right movement of the eye is slowed simply because of this separation; further, the short letters and serifs are unable to discharge an ...