Search results
Results from the WOW.Com Content Network
Emphasis is provided by using italics, used for key words, stage directions and the names of characters, and capitalization of key words. There are many designs. With both italics and boldface, the emphasis is correctly achieved by swapping into a different font of the same family; for example by replacing body text in Arial with its bold or ...
This identifies them as typography, instead of lettering. [1] Hand Lettering for Beginners defines the three terms as follows: Lettering is the art of drawing letters, calligraphy is the art of writing letters and is related to the idea of penmanship, and typography is a repeated system of letters or the art of arranging type. [1]
While visual rhetoric is usually applied to denote the non-textual artifacts, the use and presentation of words is still critical to understanding the visual argument as a whole. Beyond how a message is conveyed, the presentation of that message encompasses the study and practice of typography. Professionals in fields from graphic design to ...
Typography utilized to characterize text: Typography is intended to reveal the character of the text. Through the use of typography, a body of text can instantaneously reveal the mood the author intends to convey to its readers. The message that a body of text conveys has a direct relationship with the typeface that is chosen.
Word stress, or sometimes lexical stress, is the stress placed on a given syllable in a word. The position of word stress in a word may depend on certain general rules applicable in the language or dialect in question, but in other languages, it must be learned for each word, as it is largely unpredictable, for example in English.
In digital typography, kerning is usually applied to letter pairs as a number by which the default character spacing should be increased or decreased: a positive value for an increase, a negative value for a decrease. The number is expressed in font units, one unit being a certain fraction of an em (one em is the type size currently used ...
There are four different decisions a typographer can make that affect the type color. These are the letter spacing, the way the specific font or type is designed, word spacing, and line spacing (leading). [1] Text will appear darker or blacker if the letters are kerned more closely, or if there is less spacing between the lines of text.
A large number of known factors can affect legibility. In everyday language, legibility is commonly used as a synonym for readability. In graphic design, however, legibility is often distinguished from readability. Readability is the ease with which a reader can follow and understand words, sentences and paragraphs.