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  2. Email marketing - Wikipedia

    en.wikipedia.org/wiki/Email_marketing

    Email marketing is the act of sending a commercial message, typically to a group of people, using email. In its broadest sense, every email sent to a potential or current customer could be considered email marketing. It involves using email to send advertisements, request business, or solicit sales or donations. The term usually refers to ...

  3. Marketing communications - Wikipedia

    en.wikipedia.org/wiki/Marketing_communications

    In its broadest sense, every email sent to a potential or current customer could be considered email marketing. It usually involves using email to send ads, request business, or solicit sales or donations, and is meant to build loyalty, trust, or brand awareness. Email marketing can be done to either sold lists or a current customer database.

  4. Statement of work - Wikipedia

    en.wikipedia.org/wiki/Statement_of_work

    Many companies create their own customized version of SOWs that are specialized or generalized to accommodate typical requests and proposals they receive. However, it is usually informed by the goals of the top management as well as input from the customer and/or user groups. [1] Note that in many cases the statement of work is a binding ...

  5. Milestones: A look back at AOL's 35 year history as an ...

    www.aol.com/news/2020-05-25-a-look-back-at-aols...

    America Online CEO Stephen M. Case, left, and Time Warner CEO Gerald M. Levin listen to senators' opening statements during a hearing before the Senate Judiciary Committee on the merger of the two ...

  6. Services marketing - Wikipedia

    en.wikipedia.org/wiki/Services_marketing

    In addition, customers interactions with both employees and other customers becomes part of the total service experience with obvious implications for service quality and productivity. Both customers and staff must be educated to effectively use the process. Controlling the service delivery process is more than a simple management issue.

  7. Telemarketing - Wikipedia

    en.wikipedia.org/wiki/Telemarketing

    This is an accepted version of this page This is the latest accepted revision, reviewed on 4 January 2025. Method of direct marketing For the American true crime documentary series, see Telemarketers (TV series). Telemarketing Telemarketing (sometimes known as inside sales, or telesales in the UK and Ireland) is a method of direct marketing in which a salesperson solicits prospective customers ...

  8. Eir (telecommunications) - Wikipedia

    en.wikipedia.org/wiki/Eir_(telecommunications)

    Eircom Limited, trading as Eir (/ ɛər / AIR; stylised eir), is a large fixed, mobile and broadband telecommunications company in Ireland. The company, which is currently incorporated in Jersey, traces its origins to Ireland's former state-owned monopoly telecommunication provider Telecom Éireann and its predecessors, P&T (the Dept. of Posts and Telegraphs) and before the foundation of the ...

  9. Service parts pricing - Wikipedia

    en.wikipedia.org/wiki/Service_parts_pricing

    However, when customers are rewarded with discounts for their price resistance, the resistance becomes more frequent even when the product is valuable for them. [4] Even when used in conjunction with part segmentation on business groups, part lifecycle and part criticality to decide more granular markups on cost, the approach still tends to ...