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  2. Boilerplate text - Wikipedia

    en.wikipedia.org/wiki/Boilerplate_text

    In contract law, the term "boilerplate language" or "boilerplate clause" describes the parts of a contract that are considered standard.A standard form contract or boilerplate contract is a contract between two parties, where the terms and conditions of the contract are set by one of the parties, and the other party has little or no ability to negotiate more favorable terms and is thus placed ...

  3. Marketing communications - Wikipedia

    en.wikipedia.org/wiki/Marketing_communications

    Individual customer's responses and transactions are recorded. [57] Direct marketing is a growing form of marketing communication. It is designed to build the relationship between the customer and the brand, [58] known as customer relationship management (CRM). Organizations use customer accounts in order to monitor and understand their needs.

  4. Marketing - Wikipedia

    en.wikipedia.org/wiki/Marketing

    The price need not be monetary; it can simply be what is exchanged for the product or services, e.g. time, energy, or attention or any sacrifices consumers make in order to acquire a product or service. The price is the cost that a consumer pays for a product—monetary or not. Methods of setting prices are in the domain of pricing science. [61]

  5. Statement of work - Wikipedia

    en.wikipedia.org/wiki/Statement_of_work

    Many companies create their own customized version of SOWs that are specialized or generalized to accommodate typical requests and proposals they receive. However, it is usually informed by the goals of the top management as well as input from the customer and/or user groups. [1] Note that in many cases the statement of work is a binding ...

  6. Customer cost - Wikipedia

    en.wikipedia.org/wiki/Customer_Cost

    Customer cost refers to the price of a product, but it also encompasses the purchase costs, use costs and the post-use costs. Purchase costs consist of the cost of searching for a product, gathering information about the product and obtaining that information.

  7. Services marketing - Wikipedia

    en.wikipedia.org/wiki/Services_marketing

    In addition, customers interactions with both employees and other customers becomes part of the total service experience with obvious implications for service quality and productivity. Both customers and staff must be educated to effectively use the process. Controlling the service delivery process is more than a simple management issue.

  8. Voluntary Product Accessibility Template - Wikipedia

    en.wikipedia.org/wiki/Voluntary_Product...

    The template is a registered service mark of the Information Technology Industry Council (ITI). [1] [2] This may affect its proper use in text, and who has permission to use the template. The term is commonly used in procurement discussions of compliance or conformance with Section 508.

  9. Telemarketing - Wikipedia

    en.wikipedia.org/wiki/Telemarketing

    This is an accepted version of this page This is the latest accepted revision, reviewed on 4 January 2025. Method of direct marketing For the American true crime documentary series, see Telemarketers (TV series). Telemarketing Telemarketing (sometimes known as inside sales, or telesales in the UK and Ireland) is a method of direct marketing in which a salesperson solicits prospective customers ...