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  2. Help:Citation tools - Wikipedia

    en.wikipedia.org/wiki/Help:Citation_tools

    Citer: Converts a URL, DOI, ISBN, PMID, PMCID, OCLC, or Google Books URL into a citation and shortened footnote. It also can generate citations for certain major news websites (e.g., The New York Times) and the Wayback Machine. Citoid: A tool built into both Visual Editor and source

  3. Google Ads - Wikipedia

    en.wikipedia.org/wiki/Google_Ads

    As of December 2010, Google AdWords decreased restrictions on sales of hard alcohol. [24] It now allows ads that promote the sale of hard alcohol and liquor. This is an extension of a policy change that was made in December 2008, which permitted ads that promote the branding of hard alcohol and liquor.

  4. UTM parameters - Wikipedia

    en.wikipedia.org/wiki/UTM_parameters

    UTM parameters that are passed to URLs can be parsed by analytics tools such as Google Analytics and Adobe Analytics, with the data used to populate standard and custom analytics reports. [2] Web analytics software may attribute parameters to the browser's current and subsequent sessions until the campaign window has expired.

  5. Search engine marketing - Wikipedia

    en.wikipedia.org/wiki/Search_engine_marketing

    Search Marketing. Google also began to offer advertisements on search results pages in 2000 through the Google AdWords program. By 2007, pay-per-click programs proved to be primary moneymakers [13] for search engines. In a market dominated by Google, in 2009 Yahoo! and Microsoft announced the intention to forge an alliance. The Yahoo!

  6. List of Google April Fools' Day jokes - Wikipedia

    en.wikipedia.org/wiki/List_of_Google_April_Fools...

    Google created a new extension, Chrome Sounds, [89] after "months deep in psychoacoustic models, the Whittaker-Nyquist-Kotelnikov-Shannon sampling theorem, Franssen effects, Shepard-Risset Tones, and 11.1 surround sound research". [90] The extension provides audio for actions performed within the Google Chrome web browser.

  7. Search engine optimization - Wikipedia

    en.wikipedia.org/wiki/Search_engine_optimization

    Search engine optimization (SEO) is the process of improving the quality and quantity of website traffic to a website or a web page from search engines. [1] [2] SEO targets unpaid search traffic (usually referred to as "organic" results) rather than direct traffic, referral traffic, social media traffic, or paid traffic.

  8. List of Google products - Wikipedia

    en.wikipedia.org/wiki/List_of_Google_products

    Google Go Links – a URL shortening service that also supported custom domain for customers of Google Workspace. Discontinued on April 1. [64] Google Public Alerts – an online notification service that sent safety alerts to various countries. Shut down on March 31 and functions moved to Google Search and Google Maps. [64]

  9. Pay-per-click - Wikipedia

    en.wikipedia.org/wiki/Pay-per-click

    For example, in the year 2014, PPC(AdWords) or online advertising contributed approximately US$45 billion of the total US$66 billion of Google's annual revenue [18] In 2010, Yahoo and Microsoft launched their combined effort against Google, and Microsoft's Bing began to be the search engine that Yahoo used to provide its search results. [19]