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Customer data management (CDM) is the ways in which businesses keep track of their customer information and survey their customer base in order to obtain feedback. CDM includes a range of software or cloud computing applications designed to give large organizations rapid and efficient access to customer data .
The concept of customer relationship management started in the early 1970s, when customer satisfaction was evaluated using annual surveys or by front-line asking. [6] At that time, businesses had to rely on standalone mainframe systems to automate sales, but the extent of technology allowed them to categorize customers in spreadsheets and lists.
Order management requires multiple steps in a sequential process like capture, validation, fraud check, payment authorization, sourcing, backorder management, pick, pack, ship and associated customer communications. Order management systems usually have workflow capabilities to manage this process. [2]
A relational database (RDB [1]) is a database based on the relational model of data, as proposed by E. F. Codd in 1970. [2]A Relational Database Management System (RDBMS) is a type of database management system that stores data in a structured format using rows and columns.
A contact manager is a software program that enables users to easily store and find contact information, such as names, addresses and telephone numbers. They are databases that provide an integrated approach to tracking information and communication activities linked to contacts.
Formally, a "database" refers to a set of related data accessed through the use of a "database management system" (DBMS), which is an integrated set of computer software that allows users to interact with one or more databases and provides access to all of the data contained in the database (although restrictions may exist that limit access to particular data).
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The IBM Information Management System (IMS) is a joint hierarchical database and information management system that supports transaction processing. [1] Development began in 1966 to keep track of the bill of materials for the Saturn V rocket of the Apollo program, and the first version on the IBM System/360 Model 65 was completed in 1967 as ICS/DL/I and officially installed in August 1968.