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The "Just Do It" campaign launched in 1988 was highly successful, with the company defining the meaning of "Just Do It" as being both "universal and intensely personal." [4] While Reebok was directing their campaign at aerobics during the fitness craze of the 1980s, Nike responded with "a tough, take no prisoners ad campaign." One of the ...
The founder of advertising agency Wieden+Kennedy, Dan Wieden, credits the inspiration for his "Just Do It" Nike slogan to Gilmore's last words. [22] Norman Mailer wrote a novel, The Executioner's Song, based on Gilmore's life; it won the Pulitzer Prize. Notable for its portrayal of Gilmore and the anguish surrounding the murders he committed ...
One of the world's most iconic marketing slogans was inspired by a murderer. Nike first unveiled the "Just Do It" tagline at the end of a television commercial in 1988. Since then it's become one ...
There, the two started handling the then small Nike, Inc. account. [2] The next year, on April 1, the two started their own advertising firm, Wieden & Kennedy. [4] One of the new firm's main accounts was Nike, with Wieden coining the "Just Do It" tagline for the sportswear company in 1988. [1] [5]
Nike management discusses its controversial marketing campaign, strong growth in China, and more. 3 Must-Read Quotes From Nike, Inc.'s Earnings Call Skip to main content
"Just Pay It" is what sportswear giant Nike (NKE) said it would do on Monday after it agreed to give $1.5 million to a relief fund for 1,800 workers who lost their jobs when two of its suppliers ...
Walt Stack (September 28, 1908 [1] – January 19, 1995) was a hod carrier by trade and an icon of the San Francisco, California running community. Stack ran approximately 62,000 miles (100,000 km) in his lifetime. [2]
Slogans can become a global way of identifying a good or service, for example Nike's slogan 'Just Do It' helped establish Nike as an identifiable brand worldwide. [10] Slogans should catch the audience's attention and influence the consumer's thoughts on what to purchase. [11]