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Consumer culture describes a lifestyle hyper-focused on spending money to buy material or goods. It is often attributed to, but not limited to, the capitalist economy of the United States . During the 20th century, market goods came to dominate American life, and for the first time in history, consumerism had no practical limits.
Consumer identity projects, such as Schau & Gilly [9] study on personal web space, which studied how consumers create a coherent self through marketer-produced materials; Marketplace culture. These studies look at consumers as culture producers. Some examples include subcultures of consumption, [6] brand communities, [10] and consumer tribes ...
Consumer Culture Theory (CCT) maintains that consumption practices contribute to the creation and maintenance of an identity, contrary to Bourdieu’s theory that one’s consumption patterns are rooted in their upbringing and environment. Consumption through the lens of CCT is not only shaped by external factors (such as socioeconomic status ...
Stereotypes allow people to infer the preferences of others in a wide variety of consumption domains. Consumer research in the social identity domain has shown that it is often the case that specific products are closely tied to certain social groups. For example, Star Wars is considered masculine while Bridget Jones is considered feminine. [7]
Consumer capitalism – Condition in which consumer demand is manipulated through mass-marketing; Consumer culture – Lifestyle hyper-focused on buying material goods; Consumer ethnocentrism – Psychological concept of consumer behaviour; Consumer movement – Social movement to promote consumer protection
This new type of consumer values creativity, design and the power of personal values. These consumers will look toward companies that can "present an offering that solves a problem, does some good, and delivers aesthetically". [1] They also look for products that engage the senses as a way to discern truth.
One variety of critical consumption is the political use of consumption: consumers’ choice of “producers and products with the aim of changing ethically or politically objectionable institutional or market practices.” [6] Such choices depend on different factors, such as non-economic issues that concern personal and family well-being, and issues of fairness, justice, ethical or political ...
The nonprofit Ethical Consumer Research Association continues to publish Ethical Consumer and its associated website, which provides free access to ethical rating tables. Although single-source ethical consumerism guides such as Ethical Consumer, Shop Ethical, [4] and the Good Shopping Guide [5] are popular, they suffer from incomplete coverage.