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The Globe has its origins in the 1940s, when Pepsi unveiled a new bottle cap that featured the script Pepsi wordmark in the white field of a waving tricolor meant as a show of U.S. patriotism during World War II. An illustration of that bottle cap became Pepsi's primary logo around 1945, and remained even when the script wordmark was replaced ...
Pepsi’s misstep had shared flavors with Coca-Cola’s 1985 “New Coke,” when the beverage company announced it would change its drink formula for the first time in almost a century.
On March 28, PepsiCo announced that its flagship brand Pepsi will be using a new logo across its products, the first update to the logo in 14 years.
In March 2023, Pepsi unveiled a new logo expected to launch in North America in late-2023, and internationally in 2024. The logo is a modernization of the "vintage" Pepsi logo; accompanying branding elements will also shift from blue to black as their primary color. [29] [30]
With the rebranding to Pepsi-Cola Soda Shop Made with Real Sugar in early 2024, the font color of the text "Pepsi-Cola", "Soda Shop", and "Made with Real Sugar" was changed to black, in a similar way as the rebranded regular Pepsi logo as of 2023, with both the can design and bottle labels now having a white background with what appears to be a ...
Starry. Starry is a lemon-lime soft drink distributed by PepsiCo. Distribution began in January 2023. The brand is aimed at competing against Sprite and 7 Up. In January 2023, Starry replaced Sierra Mist as Pepsi's lemon-lime flavored drink, in part because Sierra Mist failed to gain market share in the growing category. [1][2] Starry contains ...
The fourth Mountain Dew logo, used from 1999 to 2005. PepsiCo (then The Pepsi-Cola Company) acquired the Mountain Dew brand in 1964, and shortly thereafter in 1969 the logo was modified as the company sought to shift its focus to a "younger, outdoorsy" generation. This direction continued as the logo remained the same through the 1970s, 1980s.
The logo was slightly changed in 2007, as the "Pepsi" script, in the case of Pepsi Wild Cherry, was slightly moved up above the globe. This design, however, was only found on the boxes that carried cans, 1-, and 2-liter bottles, as the 20-ounce bottles and 12-ounce cans still carried the original 2005 design.