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  2. The strategy behind RC Cola's Basta campaign in the Philippines

    www.contagious.com/news-and-views/insight-and-strategy-behind-rc-cola-Filipino...

    Basta RC Cola! and featured a boy returning home and confronting his mother about being adopted – which he was being bullied for at school. With tears streaming down his face, the son removes his backpack to reveal four drinking glasses growing from his back.

  3. Basta (RC Cola advertisement) - Wikipedia

    en.wikipedia.org/wiki/Basta_(RC_Cola_advertisement)

    Basta RC Cola!, also simply known as Basta ("Whatever") and Family, is a 2020 television commercial produced for RC Cola in the Philippines by advertising agency Gigil. It was first released online in November 2020.

  4. What the Viral RC Cola Commercial Means According to the Creators...

    www.preview.ph/culture/viral-rc-cola-commercial-meaning-according-to-the...

    Like the Tagalog word "basta" that is RC Cola's tagline, its bizarre commercial that got millions scratching their skulls for answers should be taken for what it is— an ode to Gen Z that portends to the future of advertising where there are no rules.

  5. This RC Cola ad is the weirdest we've seen all year | Ad Age

    adage.com/creativity/work/rc-cola-basta-rc-cola/2300386

    The spot for the Philippines from RC Cola tells the story of a son who confronts his mother after he suspects he is adopted, given the insinuations of his classmates. It starts out as a...

  6. RC Cola Ad: How the Commercial Was Made - Spot.ph

    www.spot.ph/entertainment/movies-music-tv/84476/gigil-rc-cola-commercial...

    People are going wild trying to understand the crazy commercial RC Cola Philippines just dropped. Check out the answers from the Gigil team!

  7. Meet the guys who created RC Cola’s creepy, confusing, crazy—and...

    philstarlife.com/living/969892-meet-guys-who-created-rc-cola-s-creepy...

    Gigil associate creative director Dionie Tañada wrote RC Cola’s ad and the hilarious Orocan Koolit Cantina ad. Gigil first pitched “Family” to RC in the last quarter of 2019 and shot it a week before the lockdown in March 2020 using a young theater actor to play the son.

  8. Viral RC Cola Commercial Explained by Creators GIGIL -...

    www.reportr.world/news/what-does-the-viral-rc-cola-ad-mean-we-asked-its-creators-a4713...

    Like the Tagalog word "basta" that is RC Cola's tagline, its bizarre commercial that got millions scratching their skulls for answers should be taken for what it is — an ode to Gen Z that portends to the future of advertising where there are no rules.

  9. This ad proves that commercials need to get weird again

    www.fastcompany.com/90586284/this-ad-proves-that-commercials-need-to-get-weird...

    This Filipino RC Cola campaign is just that weird. Last month, the soft-drink maker debuted a spot featuring a young boy who comes home from school to confront his mother about being adopted....

  10. Philippines’ viral RC Cola ad wins prestigious Cannes Lions award

    www.goodnewspilipinas.com/philippines-viral-rc-cola-ad-wins-prestigious-cannes...

    The Philippines’ viral RC Cola ad has won a Bronze Lion at the Cannes Lions International Festival of Creativity in France, widely regarded as the most prestigious awards event for advertising and film industries.

  11. This soft drink brand's unsettling viral video is one for the...

    interaksyon.philstar.com/trends-spotlights/2020/11/27/181255/rc-cola-viral...

    An old American soda brand made a comeback on social media with an advertisement that’s nothing short of shocking but is certainly unforgettable. US soft drink brand RC Cola released a short...