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Electrolux products are sold under a variety of brand names (including its own), and are primarily major appliances and vacuum cleaners intended for home consumer use. [6] Electrolux has a primary listing on the Stockholm Stock Exchange and is a constituent of the OMX Stockholm 30 index.
While the company was owned by General Motors, its logo featured the phrase "Product of General Motors", and later renamed to "Home Environment Division of General Motors". Frigidaire was sold to the White Consolidated Industries in 1979, which in 1986 was purchased by Electrolux, its current parent. The company claims firsts including:
White-Westinghouse is an American home appliance brand used under license by trademark owner Westinghouse Licensing Corporation. [1] It was created in 1975 when White Consolidated Industries bought the Westinghouse Electric Corporation's major appliance business. White Consolidated Industries was in turn acquired by Electrolux in 1986. [2] [3]
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Electrolux of Sweden acquired White Consolidated Industries in 1986, and combined WCI brands with Electrolux-owned Tappan to become WCI Major Appliances Group. In the early 1990s, the name of the Dublin, Ohio based holding company changed to Frigidaire Company. In 1997, it was reorganized into Electrolux North America Products.
The company had two previous deals fall through on the Memphis property. In October 2022, Electrolux Group announced it had a buyer and $82.5 million deal in place. That initial deal fell through ...
The appliance business was acquired by Electrolux in 2000. At this stage, Simpson essentially was outshopped to overseas manufacturing with the famous name “Simpson” applied to its washing machines. [4] As of 2016 Electrolux was still using the Simpson brand name in Australia and New Zealand for a range of washing machines and dryers. [5]
In 1998, Consolidated Foods (now Sara Lee) sold Electrolux Corp. to a firm owned by Joe Urso (who still owns the company). The company was then renamed Electrolux LLC. In 2000, the company sold certain name rights back to AB Electrolux which would go into effect in 2004. In 2001, the company began to transition into the new name: Aerus.