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  2. Rational choice model - Wikipedia

    en.wikipedia.org/wiki/Rational_choice_model

    The rational choice model, also called rational choice theory refers to a set of guidelines that help understand economic and social behaviour. [1] The theory originated in the eighteenth century and can be traced back to the political economist and philosopher Adam Smith . [ 2 ]

  3. Preference (economics) - Wikipedia

    en.wikipedia.org/wiki/Preference_(economics)

    A simple example of a preference order over three goods, in which orange is preferred to a banana, but an apple is preferred to an orange. In economics, and in other social sciences, preference refers to an order by which an agent, while in search of an "optimal choice", ranks alternatives based on their respective utility.

  4. Decision theory - Wikipedia

    en.wikipedia.org/wiki/Decision_theory

    The mythological judgement of Paris required selecting from three incomparable alternatives (the goddesses shown).. Decision theory or the theory of rational choice is a branch of probability, economics, and analytic philosophy that uses the tools of expected utility and probability to model how individuals would behave rationally under uncertainty.

  5. Expected utility hypothesis - Wikipedia

    en.wikipedia.org/wiki/Expected_utility_hypothesis

    Rational choice theory, a cornerstone of microeconomics, builds this postulate to model aggregate social behaviour. The expected utility hypothesis states an agent chooses between risky prospects by comparing expected utility values (i.e. the weighted sum of adding the respective utility values of payoffs multiplied by their probabilities).

  6. Von Neumann–Morgenstern utility theorem - Wikipedia

    en.wikipedia.org/wiki/Von_Neumann–Morgenstern...

    In decision theory, the von Neumann–Morgenstern (VNM) utility theorem demonstrates that rational choice under uncertainty involves making decisions that take the form of maximizing the expected value of some cardinal utility function. This function is known as the von Neumann–Morgenstern utility function.

  7. List of typographical symbols and punctuation marks

    en.wikipedia.org/wiki/List_of_typographical...

    Typographical symbols and punctuation marks are marks and symbols used in typography with a variety of purposes such as to help with legibility and accessibility, or to identify special cases. This list gives those most commonly encountered with Latin script. For a far more comprehensive list of symbols and signs, see List of Unicode characters.

  8. Independence of irrelevant alternatives - Wikipedia

    en.wikipedia.org/wiki/Independence_of_irrelevant...

    Independence of irrelevant alternatives (IIA) is an axiom of decision theory which codifies the intuition that a choice between and should not depend on the quality of a third, unrelated outcome . There are several different variations of this axiom, which are generally equivalent under mild conditions.

  9. Indifference curve - Wikipedia

    en.wikipedia.org/wiki/Indifference_curve

    The theory of indifference curves was developed by Francis Ysidro Edgeworth, who explained in his 1881 book the mathematics needed for their drawing; [3] later on, Vilfredo Pareto was the first author to actually draw these curves, in his 1906 book.