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Ann Taylor is a small US chain of clothing stores for women. Clothing is targeted for fashion forward career women. Ann Taylor was founded in 1954. Loft, originally Ann Taylor Loft, was established in 1998 as an extension of the original Ann Taylor brand, offers more relaxed fashions for work and home, in the "moderate" priced category.
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Once a particular product has been found and selected on the website of the seller, most online retailers use shopping cart software to allow the consumer to accumulate multiple items and to adjust quantities, like filling a physical shopping cart or basket in a conventional store. A "checkout" process follows (continuing the physical-store ...
The retail mix is loosely based on the marketing mix, but has been expanded and modified in line with the unique needs of the retail context. A number of scholars have argued for an expanded marketing, mix with the inclusion of two new Ps, namely, Personnel and Presentation since these contribute to the customer's unique retail experience and ...
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