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Sunsilk began its first television advertising in 1955 with a campaign that focused on specific hair "issues". In the UK, the campaign focused on shiny hair. During the 1960s, a television commercial of Sunsilk featured a tune composed by John Barry, "The Girl with the Sun in Her Hair", which became so popular that it was subsequently released as a pop single.
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She is the title holder of the 18th Sunsilk Miss Mega Northeast beauty pageant in 2021. She is an activist for social issues with cybercrime , LGBT rights, body positivity and self-acceptance. [ 2 ] [ 3 ] [ 4 ] She was the winner of the "Graceful Walk" title in the Miss Spring contest in the second edition of Shirui Lily Festival. [ 5 ]
Sunsilk was first launched in the United Kingdom in 1954. [15] Dove was first launched in the US in 1957. [15] Unilever took full ownership of Frosted Foods in 1957, which it renamed Birds Eye. [16] The US-based Good Humor ice cream business was acquired in 1961. [17]
Yamashita is currently working with Unilever brand, Sunsilk, as a product co-creator. She is the brand’s straight hair expert. She is the brand’s straight hair expert. [ 9 ] [ 10 ]
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