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Generating a lead, or lead generation can relate to myriad marketing technologies and methodologies. Regardless of how it is achieved, however, from an architectural perspective lead generation is simply the ability to attract the interest of a consumer and capture enough data to validate and prioritize their interest, then contact them.
In marketing, lead generation (/ ˈ l iː d /) is the process of creating consumer interest or inquiry into the products or services of a business. A lead is the contact information and, in some cases, demographic information of a customer who is interested in a specific product or service.
Accelerate lead generation and pipeline velocity by targeting the right accounts with precision using AI-powered account selection and predictive analytics. Identify, qualify, and nurture high-value leads with precision through hyper-personalized campaigns and seamless lead-to-sales handoffs.
Marketing Automation assists greatly in areas like Lead Generation, Segmentation, Lead nurturing and lead scoring, Relationship marketing, Cross-sell and upsell, Retention, and Marketing ROI measurement. Effective marketing automation tools leverage data from a separate or integrated CRM to understand customer impact and preferences.
The company provided advisory, consulting and learning services to help executives improve the performance of their sales, marketing, and product strategies. SiriusDecisions developed the "Demand Waterfall" model, which is widely used by B2B companies to describe and measure their lead-to-revenue funnel.
Leadspace launched its first product, a sales prospecting application, in 2012. In March 2013, Leadspace added the capability of generating targeted lists based on match to an ideal buyer profile, and an online view of a company's ideal buyer profiles. The company became a Salesforce.com ISV partner and a member in Marketo Launchpoint. [2]
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