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The Stan James Champion Hurdle is the final race in the 'Road To Cheltenham' series of races, all of which are sponsored by StanJames.com and had been since 2010. Since the six-race sponsorship began, Cheltenham Racecourse footfall and television viewer ratings had increased year-on-year for the Stan James Champion Hurdle. [citation needed]
The online sportsbook StanJames.com sponsored the event for the first time in 2010. The International Hurdle is the second leg in the Road to Cheltenham, a Stan James sponsored series of top-class hurdles races culminating in the 2011 Champion Hurdle at the Cheltenham Festival.
It was run as the Racing Post Hurdle when the Racing Post began sponsored the race in 2012 and from 2013 the sponsorship was taken over by the Stan James bookmaking firm and the name of Greatwood returned to the race title. It attained Grade 3 status in 2004. Unibet became the race's title sponsor in 2017 after purchasing the Stan James business.
The 2010 Stanjames.com World Matchplay was the 17th annual staging of the World Matchplay, organised by the Professional Darts Corporation. The tournament took place from 17 to 25 July 2010. Phil Taylor successfully defended his title, defeating Raymond van Barneveld in the final to win his eleventh World Matchplay.
The Road to Cheltenham is a series of seven British and Irish top-class horse races over hurdles, culminating in the Champion Hurdle at the Cheltenham Festival.The Road To Cheltenham is a concept developed by Racing For Change – an arm of the British Horseracing Authority charged with leading a fundamental reappraisal of the way racing is promoted [1] – and the online sportsbook StanJames.com.
Stan James's parent company Unibet became the title sponsor from the 2018 running. The race is the final leg of the Road to Cheltenham , a series of high-class hurdles races consisting of the Fighting Fifth Hurdle , the International Hurdle and the Champion Hurdle Trial .
The 2002 Stan James World Matchplay was a professional darts tournament held from 28 July to 3 August 2002 at the Empress Ballroom in the Winter Gardens of Blackpool.It was the ninth staging of the competition since the 1994 edition and the 18th of 35 Professional Darts Corporation (PDC) tournaments in the 2002 season.
The 2007 Stan James World Matchplay was the 14th annual staging of the World Matchplay darts tournament by the Professional Darts Corporation. It was held at its traditional home, the Winter Gardens, Blackpool, between 22 and 28 July 2007. James Wade won his first major title, defeating Terry Jenkins 18–7 in the final.