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2. Web analytics - Wikipedia

   en.wikipedia.org/wiki/Web_analytics

   Web analytics is the measurement, collection, analysis, and reporting of web data to understand and optimize web usage. [1] Web analytics is not just a process for measuring web traffic but can be used as a tool for business and market research and assess and improve website effectiveness.

3. Website audit - Wikipedia

   en.wikipedia.org/wiki/Website_audit

   Website audit is a full analysis of all the factors that affect a website's visibility in search engines. This standard method gives a complete insight into any website, overall traffic, and individual pages. Website audit is completed solely for marketing purposes. The goal is to detect weak points in campaigns that affect web performance. [1]

4. List of web analytics software - Wikipedia

   en.wikipedia.org/wiki/List_of_web_analytics_software

   This is a list of web analytics software used to collect and display data about visiting website users. Self-hosted software. Free / Open source This is a ...

5. Google Analytics - Wikipedia

   en.wikipedia.org/wiki/Google_Analytics

   As a user navigates between web pages, Google Analytics provides website owners JavaScript tags (libraries) to record information about the page a user has seen, for example the URL of the page. Google analytics JavaScript libraries uses HTTP cookies, with which it remembers what a user has done on previous pages and his interactions.

6. Analytics - Wikipedia

   en.wikipedia.org/wiki/Analytics

   Google Analytics is an example of a popular free analytics tool that marketers use for this purpose. [12] Those interactions provide web analytics information systems with the information necessary to track the referrer, search keywords, identify the IP address, [13] and track the activities of the visitor. With this information, a marketer can ...

7. Path analysis (computing) - Wikipedia

   en.wikipedia.org/wiki/Path_analysis_(computing)

   A web site owner also wants to analyze visitor behavior. For example, if a web site offers products for sale, the owner wants to convert as many visitors to a completed purchase. If there is a sign-up form with multiple pages, web site owners want to guide visitors to the final sign-up page. Path analysis answers typical questions like: