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2. Web analytics - Wikipedia

   en.wikipedia.org/wiki/Web_analytics

   Web analytics is the measurement, collection, analysis, and reporting of web data to understand and optimize web usage. [1] Web analytics is not just a process for measuring web traffic but can be used as a tool for business and market research and assess and improve website effectiveness.

3. List of web analytics software - Wikipedia

   en.wikipedia.org/wiki/List_of_web_analytics_software

   This is a list of web analytics software used to collect and display data about visiting website users. Self-hosted software. Free / Open source This is a ...

4. Google Analytics - Wikipedia

   en.wikipedia.org/wiki/Google_Analytics

   Google Analytics is a web analytics service offered by Google that tracks and reports website traffic and also mobile app traffic and events, currently as a platform inside the Google Marketing Platform brand. [3]

5. Data analysis - Wikipedia

   en.wikipedia.org/wiki/Data_analysis

   Data mining is a particular data analysis technique that focuses on statistical modeling and knowledge discovery for predictive rather than purely descriptive purposes, while business intelligence covers data analysis that relies heavily on aggregation, focusing mainly on business information. [4]

6. Analytics - Wikipedia

   en.wikipedia.org/wiki/Analytics

   Data analysis focuses on the process of examining past data through business understanding, data understanding, data preparation, modeling and evaluation, and deployment. [8] It is a subset of data analytics, which takes multiple data analysis processes to focus on why an event happened and what may happen in the future based on the previous data.

7. Behavioral analytics - Wikipedia

   en.wikipedia.org/wiki/Behavioral_analytics

   Behavioral analysis allows future actions and trends to be predicted based on the collection of such data. Since the analysis requires collection and aggregation of large amounts of personal data, including highly sensitive one (such as sexual orientation or sexual preferences, health issues, location) which is then traded between hundreds of ...