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Web analytics is the measurement, collection, analysis, and reporting of web data to understand and optimize web usage. [1] Web analytics is not just a process for measuring web traffic but can be used as a tool for business and market research and assess and improve website effectiveness.
Website audit is a full analysis of all the factors that affect a website's visibility in search engines. This standard method gives a complete insight into any website, overall traffic, and individual pages. Website audit is completed solely for marketing purposes. The goal is to detect weak points in campaigns that affect web performance. [1]
See web-site Unica NetInsight: IBM: Windows/Linux/Solaris: MS SQL/IBM Db2/Oracle Database/Netezza: Web log files & Cookies (with or without JavaScript)
As a user navigates between web pages, Google Analytics provides website owners JavaScript tags (libraries) to record information about the page a user has seen, for example the URL of the page. Google analytics JavaScript libraries uses HTTP cookies, with which it remembers what a user has done on previous pages and his interactions.
With this information, a marketer can improve marketing campaigns, website creative content, and information architecture. [14] Analysis techniques frequently used in marketing include marketing mix modeling, pricing and promotion analyses, sales force optimization and customer analytics, e.g., segmentation. Web analytics and optimization of ...
An email’s full headers include info about how it was routed and delivered and the true sender of the email. View the full headers to find out where an email was delayed or if the real sender disguised their email address. View the full header of an email. 1. Click an email to open it. 2. Click the More drop-down in the top menu. 3.
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