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Virtual store research is an extension of the traditional methods of marketing research. [1] While marketing research employs techniques like focus groups, surveys and observation to better understand consumer decision-making, virtual store research uses these standard research techniques within a simulated store setting, delivered via computer.
Omega Mart (stylized as Ωmega Mart) is an interactive art installation created by American arts company Meow Wolf and located in the AREA15 complex in Las Vegas.Those entering the installation explore a supermarket, from which they can access various other areas and uncover a narrative. [1]
Examples of experiential retail and experiential commerce are: [1] Samsung's "Samsung 837" pop-up store in Manhattan, a "cavern"-style venue of 560,000 square feet (52,000 m 2) with interactive art, virtual reality, lounge areas, a recording studio and a 3-story 96-screen display wall.
Technological advancements have impacted just about every facet of our lives. TikToker Kenneth Munoz recently posted a video documenting a new digital pricing model that his local grocery store ...
Regional supermarket chain Stop & Shop said Wednesday that it would install kiosks in all of its U.S. stores to make digital-only coupons more accessible to customers. Stop & Shop, which operates ...
An unmanned convenience store at National Library station, Beijing Subway in 2022 An unmanned store is a retail concept in which there are no service personnel and no cashiers in the store . These stores can range from simple roadside stalls with a lockbox for payments to more sophisticated setups where transactions are handled through mobile ...
In 1986, after entrepreneur Mike Rivalto's wife came home irritated and frustrated due to the long checkout line in the convenience store, Rivalto conceived the SmartMart, an automated convenience store. After seven years of research and development, the concept was ready to become a reality when technology caught up to the idea in the mid-1990s.
Mystery authors Pip Drysdale, Alex Segura and Jonathan Ames answer our burning questions, including their go-to book for holiday gift-giving this season