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While operating as The Limited Too, stores were proved to practice inverted vanity sizing, leaving inaccuracies in clothing sizes, [6] leading girls who shop there to feel overweight (example: a girl who would wear a size 12 at other stores would wear a 16 or even an 18 at Limited Too stores).
The stores were named after founder Mary Drolet's childhood imaginary friend. [ 1 ] A makeover cost between $25–$60, depending on the package of choice, and included a full hair updo, nail polish, and makeup.
In the early 2000s, Limited Too was every young girl's favorite store in the mall. LTD2 clothes were the epitome of "elementary school cool," and their accessories low-key put Claire’s to shame.
The chain folded in 2003 and in January 2004, Too Inc. launched the first Justice: Just for Girls stores; many of the early Justice stores were in converted Mishmash stores. [4] On July 10, 2006, Too Inc. completed its name change to Tween Brands, Inc., and began trading on the NYSE under the symbol, 'TWB'. [5]
After changing its name to Tween Brands in 2006 and shuttering or rebranding most locations a few years later, Blue Alliance acquired the name Limited Too and relaunched almost 200 stores in 2016.
Timeline of former nameplates merging into Macy's. Many United States department store chains and local department stores, some with long and proud histories, went out of business or lost their identities between 1986 and 2006 as the result of a complex series of corporate mergers and acquisitions that involved Federated Department Stores and The May Department Stores Company with many stores ...
This time it's teen-and-young-adult clothing brand rue21. The fast-fashion retailer filed for Chapter 11 bankruptcy for a third time on Thursday and is seeking to close its 541 stores , including ...
Gadzooks – Founded in 1983 as a T-shirt store, Gadzooks grew to a 250-store mall fashion retailer before making an ill-advised decision to discontinue menswear. The company was purchased by competitor Forever 21 out of bankruptcy in 2005, with its stores either closed or converted to F21 formats.