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To idealise: all writing is a campaign against cliche. Not just cliches of the pen but cliches of the mind and cliches of the heart. When I dispraise, I am usually quoting cliches. When I praise, I am usually quoting the opposed qualities of freshness, energy and reverberation of voice. [1]
A cliché (UK: / ˈ k l iː ʃ eɪ / or US: / k l iː ˈ ʃ eɪ /; French:) is a saying, idea, or element of an artistic work that has become overused to the point of losing its original meaning, novelty, or figurative or artistic power, even to the point of now being bland or uninteresting. [1]
Metaphors We Live By is a book by George Lakoff and Mark Johnson published in 1980. [1] [2] The book suggests metaphor is a tool that enables people to use what they know about their direct physical and social experiences to understand more abstract things like work, time, mental activity and feelings.
The modern use of the phrase is generally attributed to Fred R. Barnard. Barnard wrote this phrase in the advertising trade journal Printers' Ink, promoting the use of images in advertisements that appeared on the sides of streetcars. [6] The December 8, 1921, issue carries an ad entitled, "One Look is Worth A Thousand Words."
For example, referring to the whole with the name of a part, such as "hired hands" for workers; a part with the name of the whole, such as "the law" for police officers; the general with the specific, such as "bread" for food; the specific with the general, such as "cat" for a lion; or an object with its substance, such as "bricks and mortar ...
An example of this given by McLuhan is Eugène Ionesco's play The Bald Soprano, whose dialogue consists entirely of phrases Ionesco pulled from an Assimil language book. "Ionesco originally put all these idiomatic English clichés into literary French which presented the English in the most absurd aspect possible."
A thought-terminating cliché (also known as a semantic stop-sign, a thought-stopper, bumper sticker logic, or cliché thinking) is a form of loaded language, often passing as folk wisdom, intended to end an argument and quell cognitive dissonance.
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