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A customer data platform (CDP) is a collection of software which creates a persistent, unified customer database that is accessible to other systems. Data is pulled from multiple sources, cleaned and combined to create a single customer profile .
Customer data management (CDM) is the ways in which businesses keep track of their customer information and survey their customer base in order to obtain feedback. CDM includes a range of software or cloud computing applications designed to give large organizations rapid and efficient access to customer data .
Customer data or consumer data refers to all personal, behavioural, and demographic data that is collected by marketing companies and departments from their customer base. [1] To some extent, data collection from customers intrudes into customer privacy , the exact limits to the type and amount of data collected need to be regulated.
In 1982, Kate and Robert D. Kestenbaum introduced the concept of database marketing, namely applying statistical methods to analyze and gather customer data. [ citation needed ] By 1986, Pat Sullivan and Mike Muhney had released a customer evaluation system called ACT! based on the principle of a digital Rolodex, which offered a contact ...
"Database Marketing is an interactive approach to marketing, which uses individually addressable marketing media and channels (such as E mail, telephone and the sales force): to extend help to a company's target audience; to stimulate their demand; and to stay close to them by recording and keeping an electronic database memory of the customer ...
Customer contacts. CRM – Contact with customer made through the retail store, phone, and fax. eCRM – All of the traditional methods are used in addition to Internet, email, wireless, and PDA technologies. System interface. CRM – Implements the use of ERP systems, emphasis is on the back-end.
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