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  2. Customer data platform - Wikipedia

    en.wikipedia.org/wiki/Customer_data_platform

    A customer data platform (CDP) is a collection of software which creates a persistent, unified customer database that is accessible to other systems. Data is pulled from multiple sources, cleaned and combined to create a single customer profile .

  3. Customer data management - Wikipedia

    en.wikipedia.org/wiki/Customer_data_management

    Customer data management (CDM) is the ways in which businesses keep track of their customer information and survey their customer base in order to obtain feedback. CDM includes a range of software or cloud computing applications designed to give large organizations rapid and efficient access to customer data .

  4. Customer data - Wikipedia

    en.wikipedia.org/wiki/Customer_data

    Customer data or consumer data refers to all personal, behavioural, and demographic data that is collected by marketing companies and departments from their customer base. [1] To some extent, data collection from customers intrudes into customer privacy , the exact limits to the type and amount of data collected need to be regulated.

  5. Customer relationship management - Wikipedia

    en.wikipedia.org/wiki/Customer_relationship...

    In 1982, Kate and Robert D. Kestenbaum introduced the concept of database marketing, namely applying statistical methods to analyze and gather customer data. [ citation needed ] By 1986, Pat Sullivan and Mike Muhney had released a customer evaluation system called ACT! based on the principle of a digital Rolodex, which offered a contact ...

  6. Database marketing - Wikipedia

    en.wikipedia.org/wiki/Database_marketing

    "Database Marketing is an interactive approach to marketing, which uses individually addressable marketing media and channels (such as E mail, telephone and the sales force): to extend help to a company's target audience; to stimulate their demand; and to stay close to them by recording and keeping an electronic database memory of the customer ...

  7. eCRM - Wikipedia

    en.wikipedia.org/wiki/ECRM

    Customer contacts. CRM – Contact with customer made through the retail store, phone, and fax. eCRM – All of the traditional methods are used in addition to Internet, email, wireless, and PDA technologies. System interface. CRM – Implements the use of ERP systems, emphasis is on the back-end.

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