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The BIC Cristal (stylised as BiC Cristal and also known as the Bic Biro) is an inexpensive, disposable ballpoint pen mass-produced and sold by Société Bic of Clichy, Hauts-de-Seine, France. [1] It was introduced in 1950 and is the best-selling pen in the world, with the 100 billionth sold in September 2006.
A pen is a handheld device used to apply ink to a surface, usually paper, for writing or drawing. [1] Additional types of specialized pens are used in specific types of applications and environments such as in artwork, electronics, digital scanning and spaceflight, and computing.
Promotional merchandise are products branded with a logo or slogan and distributed at little or no cost to promote a brand, corporate identity, or event. Such products, which are often informally called promo products, swag [1] , or freebies (count nouns), are used in marketing and sales. Often they are of the tchotchke type.
Originally, Myron specialized in the imprinting and personalization of pocket calendars, pens, and a variety of business gifts. In the 1950s Myron moved from its New York City location to a three-car garage in Englewood, New Jersey. With the help of a handful of employees, products were distributed to nearly 2,000 customers.
In 1969, Bic launched its advertising campaign in the United States. A year later, the four-color Bic was launched. The four-color pen allowed one to change the ink color without changing the pen. [13] Bic's ability to mass produce the manufacturing of their pens resulted in low prices. [14] The Conté company was acquired by BIC in 1979. [15]
The Universal Typeface Experiment was a promotional website funded by Bic, the maker of the Bic pen.The website crowdsourced a typeface with mobile users who entered their handwriting on the website using a touchpad and the then newly updated BIC pen called the Cristal Stylus, which included a touchpad-friendly rubber tip.
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