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Reebok International Limited (/ ˈ r iː b ɒ k / REE-bok) is an American footwear and clothing brand that is a part of Authentic Brands Group.It was established in England in 1958 as a companion company to J.W. Foster and Sons, a sporting goods company which had been founded in 1895 in Bolton, Lancashire.
Reebok Classic re-released the Ventilator "Tonal Ballistic" and "Heritage" limited edition packs in 2014. [13] [15] The DMX Run was launched in 1997. [16] [17] The shoe debuted Reebok's DMX technology, a system in which air runs through connected pods and releases energy. [17] DMX was later used in Allen Iverson's second shoe. [16]
Fireman sold Reebok to Adidas in 2005 for $3.8 billion; Fireman himself made $800 million from the deal. [6] He is currently [ when? ] the Chairman of Fireman Capital Partners, a Boston-based, consumer-focused private equity firm founded in 2008 with his son Dan, the firm's Managing Partner.
Joseph William Foster (born 18 May 1935) is the co-founder of Reebok with his older brother Jeffery William Foster (Jeff). He shares the same name as his grandfather, also named Joseph William Foster.
Reebok is trying to reestablish its brand in the sports world, and Wednesday it announced the hiring of two people it believes can help do that: Hall of Famers Shaquille O'Neal and Allen Iverson.
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