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  2. Attitude (psychology) - Wikipedia

    en.wikipedia.org/wiki/Attitude_(psychology)

    This functional attitude theory suggests that in order for attitudes to change (e.g., via persuasion), appeals must be made to the function(s) that a particular attitude serves for the individual. As an example, the ego-defensive function might be used to influence the racially prejudicial attitudes of an individual who sees themselves as open ...

  3. Tom Ostrom - Wikipedia

    en.wikipedia.org/wiki/Tom_Ostrom

    Ostrom was noted for his work advancing attitude theory and methodology. His work helped further the "ABC" tripartite model of attitudes (affect, behavior, cognition). He also furthered the field of attitude measurement with more valid and reliable rating scales.

  4. Attitude object - Wikipedia

    en.wikipedia.org/wiki/Attitude_object

    For instance, the action-based model of dissonance [6] describes how conflicting beliefs about an attitude object can create a state of dissonance, which leads to efforts to align one's attitudes and reduce discomfort.This theory highlights how attitude objects, particularly those tied to strong beliefs or values, can drive efforts to resolve ...

  5. Emotional Design - Wikipedia

    en.wikipedia.org/wiki/Emotional_Design

    The main topic covered is how emotions have a crucial role in the human ability to understand the world, and how they learn new things. In fact, studies show that emotion influences people's information processing and decision-making [1] For example: aesthetically pleasing objects appear to the user to be more effective, by virtue of their sensual appeal.

  6. Learned optimism - Wikipedia

    en.wikipedia.org/wiki/Learned_optimism

    To the ABC model, Seligman adds "D" (disputation) and E (energization). Disputation centers on generating counter-evidence to any of the following: the negative beliefs in general, the causes of the event, or the implications. D also means reminding oneself of any potential usefulness of moving on from the adversity.

  7. Functional attitude theory - Wikipedia

    en.wikipedia.org/wiki/Functional_Attitude_Theory

    Functional attitude theory (FAT) suggests that beliefs and attitudes are influential to various psychological functions. Attitudes can be influential on many processes such as being utilitarian (useful), social, relating to values, or a reduction of cognitive dissonance. They can be beneficial and help people interact with the world.

  8. Reinforcement theory - Wikipedia

    en.wikipedia.org/wiki/Reinforcement_theory

    Additionally, this theory focuses on the behavior-to-consequence connection within the antecedent-behvaior-consequence (ABC) model. This theory, in management, can also be referred to as operant conditioning or the law of effect. Quite simply, this theory notes that a behavior will continue with a certain level of frequency based on pleasant or ...

  9. Yale attitude change approach - Wikipedia

    en.wikipedia.org/wiki/Yale_Attitude_Change_Approach

    The Albarracín model, [7] which is a stage model developed in 2002, builds off both McGuire's work and the Yale attitude change approach in regards to the sequence of message processing stages. The study found that message processing may occasionally bypass early stages and takes a step towards addressing the role of processing stages on ...