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The Sway House, also known as Sway LA or simply Sway, was a TikTok content house, consisting of influencers and internet personalities who resided together to produce content. [1] [2] [3] Formed in January 2020, it was noted for its rivalry with The Hype House, another content house. [4] [5] The group officially disbanded in February 2021. [6]
TalentX and Triller, a TikTok rival app that many Sway House members are on the board of, funds their housing. Most of the Sway House members live in a 7,800-square-foot mansion in Bel-Air, Los ...
In 2019, Hossler joined social media platform TikTok. Over the course of a few months, he gained millions of followers on the app and was invited to join talent agency Talent X and join the Sway House, a Los Angeles-based collective of content creators. [3] Hossler would later leave the Sway House in May 2020. [12]
In January 2020, Hall and five other social media personalities moved into the Sway House, a Bel Air mansion and content house owned by the talent management company TalentX Entertainment. There, they committed to creating viral content for multiple social media platforms, especially TikTok.
People Magazine recently reported the creative collective Sway House has ended, as we know it. However, Gruen told Benzinga we “haven’t heard the last of Sway,” and that there are a “few ...
A group of six TikTok influencers has rattled a quiet Bel Air neighborhood after they moved into a mansion together. TikTok 'Sway House' mansion terrorizing Bel Air neighbors: Report Skip to main ...
Fans had suspected the two were dating when they began posting together on TikTok in mid-2023. During a January 2024 episode of the Bottoms Up With Fannita podcast, Richards confirmed he and Moura ...
A content house, or also known as a collab house, creator house, content collective or influencer group, [1] is a residential property which is most commonly used by internet celebrities, social media influencers or content creators in order to provide a focus on creating content for social media platforms, such as YouTube, TikTok, and Instagram.