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The following article lists the most valuable corporate brands in the world according to different estimates by Kantar Group, Interbrand, Brand Finance and Forbes.Factors that influence brand value are sales, market share, market capitalization, awareness of a brand, products, popularity, image, etc. Readers should note that lists like this, while informative, are somewhat subjective, as no ...
2009 $3.3 billion: Merchandise sales – $3.367 billion [dp] Video game Markus Persson: Mojang Studios (Xbox Game Studios) Bratz: 2001 $3.23 billion: Retail sales – $3.15 billion [dq] Box office – $26 million [422] Home entertainment – $56.7 million [423] Doll Carter Bryant: MGA Entertainment: Care Bears: 1981 $3.05 billion: Retail sales ...
Brand equity, in marketing, is the worth of a brand in and of itself – i.e., the social value of a well-known brand name.The owner of a well-known brand name can generate more revenue simply from brand recognition, as consumers perceive the products of well-known brands as better than those of lesser-known brands.
Research In Motion (NAS: RIMM) , on the other hand, saw its BlackBerry fall the most, losing 39% of its brand value. Yet the rich values these brands carry don't necessarily apply to their stocks.
PVH's (NYS: PVH) 2010 acquisition of Tommy Hilfiger turned out to be a good long-term prospect. PVH posted a handsome growth in profits in its third quarter, spurred mainly by Tommy's ...
Brand valuation is the process of estimating the total financial value of a brand. A conflict of interest exists if those who value a brand were also involved in its creation. [ 1 ] The ISO 10668 standard specifies six key requirements for the process of valuing brands, which are transparency, validity , reliability , sufficiency, objectivity ...
(Reuters) -Apple has become the first brand to cross $1 trillion in brand value, a 15% jump from last year, while chipmaker Nvidia's value has nearly tripled, a global ranking by Kantar's BrandZ ...
1 Current rankings. 2 Past rankings. ... Value in $ millions % change on year Debt as % of value ... 2009: $1,870 2008: $1,800 2007: $1,453 2023