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  2. Rational choice model - Wikipedia

    en.wikipedia.org/wiki/Rational_choice_model

    The rational choice model, also called rational choice theory refers to a set of guidelines that help understand economic and social behaviour. [1] The theory originated in the eighteenth century and can be traced back to the political economist and philosopher Adam Smith . [ 2 ]

  3. Rationality - Wikipedia

    en.wikipedia.org/wiki/Rationality

    Rationality plays a key role in economics and there are several strands to this. [110] Firstly, there is the concept of instrumentality—basically the idea that people and organisations are instrumentally rational—that is, adopt the best actions to achieve their goals.

  4. Rationalization (economics) - Wikipedia

    en.wikipedia.org/wiki/Rationalization_(economics)

    In economics, rationalization is an attempt to change a pre-existing ad hoc workflow into one that is based on a set of published rules. There is a tendency in modern times to quantify experience, knowledge, and work. Means–end (goal-oriented) rationality is used to precisely calculate that which is necessary to attain a goal.

  5. Rational agent - Wikipedia

    en.wikipedia.org/wiki/Rational_agent

    The concept of economic rationality arises from a tradition of marginal analysis used in neoclassical economics. The idea of a rational agent is important to the philosophy of utilitarianism, as detailed by philosopher Jeremy Bentham's theory of the felicific calculus, also known as the hedonistic calculus.

  6. Bounded rationality - Wikipedia

    en.wikipedia.org/wiki/Bounded_rationality

    Bounded rationality was coined by Herbert A. Simon, where it was proposed as an alternative basis for the mathematical and neoclassical economic modelling of decision-making, as used in economics, political science, and related disciplines.

  7. Homo economicus - Wikipedia

    en.wikipedia.org/wiki/Homo_economicus

    Homo economicus is a term used for an approximation or model of Homo sapiens that acts to obtain the highest possible well-being for themself given available information about opportunities and other constraints, both natural and institutional, on their ability to achieve their predetermined goals.

  8. Preference (economics) - Wikipedia

    en.wikipedia.org/wiki/Preference_(economics)

    Classical economics assumes that people act in their best (rational) interest. [2] In this context, rationality would dictate that, when given a choice, an individual will select an option that maximizes their self-interest.

  9. Decision theory - Wikipedia

    en.wikipedia.org/wiki/Decision_theory

    The mythological judgement of Paris required selecting from three incomparable alternatives (the goddesses shown).. Decision theory or the theory of rational choice is a branch of probability, economics, and analytic philosophy that uses the tools of expected utility and probability to model how individuals would behave rationally under uncertainty.