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Villy Custom is an American lifestyle brand specializing in a luxury custom fashion designed cruiser bicycles for adults. [1] Based in Dallas, the company was founded and is privately owned by entrepreneur Fleetwood Hicks, a former menswear fashion designer, and health enthusiast, and it was chosen by Entrepreneur Magazine as one of the 100 Most Brilliant Business Ideas of 2010. [2]
Schwinn AeroCycle in Longmont Museum & Cultural Center 1950s Huffy Radio Bicycle Schwinn advertisement from 1946. A cruiser bicycle, also known as a beach cruiser or (formerly) motobike, is a bicycle that usually combines balloon tires, an upright seating posture, a single-speed drivetrain, and straightforward steel construction with expressive styling.
The first Jamis Dakar in 1985 was a custom-built, race-ready bicycle from the factory. The Dakar is still sold, although revised. In 1988, Jamis introduced the Eclipse and Quest, their first road bikes. In 1991, Jamis introduced Coda and Tangier hybrid-style bikes with an upright seating position and 700c tires.
Ross began making bicycles in 1946, [23] and by the late 1960s, manufactured about 1 million bicycles per year. [3] By 1985, it had sold 10 million bicycles. The company, still known as Chain Bicycle Corporation, marketed bikes under the Ross brand, [6] including children's, BMX, touring, cruiser, mountain, racing, wheelie, and stationary exercise bicycles.
The administration noted that the United States industry offered no direct competition in this category, and that lightweight bikes competed only indirectly with balloon-tire or cruiser bicycles. The share of the United States market taken by foreign-made bicycles dropped to 28.5% of the market, and remained under 30% through 1964. [ 15 ]
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