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In psychology and sociology, the Thurstone scale was the first formal technique to measure an attitude. It was developed by Louis Leon Thurstone in 1928, originally as a means of measuring attitudes towards religion. Today it is used to measure attitudes towards a wide variety of issues.
It is when a Likert scale is symmetric and equidistant that it will behave more like an interval-level measurement. So while a Likert scale is indeed ordinal, if well presented it may nevertheless approximate an interval-level measurement. This can be beneficial since, if it was treated just as an ordinal scale, then some valuable information ...
The semantic differential is today one of the most widely used scales used in the measurement of attitudes. One of the reasons is the versatility of the items. The bipolar adjective pairs can be used for a wide variety of subjects, and as such the scale is called by some "the ever ready battery" of the attitude researcher. [14]
The term attitude with the psychological meaning of an internal state of preparedness for action was not used until the 19th century. [3]: 2 The American Psychological Association (APA) defines attitude as "a relatively enduring and general evaluation of an object, person, group, issue, or concept on a dimension ranging from negative to positive.
Rokeach's RVS is based on a 1968 volume (Beliefs, Attitudes, and Values) which presented the philosophical basis for the association of fundamental values with beliefs and attitudes. [5] His value system was instrumentalised into the Rokeach Value Survey in his 1973 book The Nature of Human Values .
For Bogardus, social distance is a function of affective distance between the members of two groups: ‘‘[i]n social distance studies the center of attention is on the feeling reactions of persons toward other persons and toward groups of people.’’ [2] Thus, for him, social distance is essentially a measure of how much or little sympathy ...
Compared to positivist instruments, such as Likert-type scales, sentence completion tests tend to have high face validity (i.e., the extent to which measurement items accurately reflect the concept being measured). This is to be expected, because in many cases the sentence stems name or refer to specific objects and the respondent provides ...
Traditionally, attention focuses on whether assessments are reliable and valid. In practice, educational measurement is largely concerned with the analysis of data from educational assessments or tests. Typically, this means using total scores on assessments, whether they are multiple choice or open-ended and marked using marking rubrics or guides.