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Alejandro "Alex" Dey (born June 26, 1958) is a Mexican American life coach, motivational speaker, sales adviser, and writer. He is the author of eight books, including La Biblia Del Vendedor. [1] Dey writes and talks about subjects such as self-improvement, life coaching, and sales techniques. [2]
Improving sales effectiveness is not just a sales function issue; it's a company issue, as it requires collaboration between sales and marketing to understand what is working and not working, and continuous improvement of the knowledge, messages, skills, and strategies that sales people apply as they work sales opportunities.
A hardcover edition was published by Buccaneer Books in June, 1993. In 1970, Success Motivation Institute purchased the rights to produce the audio recording. If Mandino's suggested reading structure is followed, it would take about 10 months to read the book. The instructions are to read Scroll I (Chapter 8) three times a day for thirty days ...
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Ernest Dichter (14 August 1907 in Vienna – 21 November 1991 in Peekskill, New York) was an American psychologist and marketing expert known as the "father of motivational research." Dichter pioneered the application of Freudian psychoanalytic concepts and techniques to business — in particular to the study of consumer behavior in the
To sell complex, large-scale business-to-business solutions, customers are changing how they buy so sales people must change how they sell. The authors’ study found that sales reps fall into one of five profiles, and the challenger seller is the highest performer. [2] [3]
David Joseph Schwartz, Jr. (March 23, 1927 – December 6, 1987) [1] was an American motivational writer and coach, best known for authoring The Magic of Thinking Big in 1959. [2] [3] He was a professor of marketing, chairman of the department, and Chair of Consumer Finance at Georgia State University. [4] [5] [6]
Walmart, a major U.S. employer, offers free classes and training to employees to build their skills and work toward management roles. These include topics like business administration, logistics ...