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Fashion merchandising can be defined as the planning and promotion of sales by presenting a product to the right market at the proper time, by carrying out organized, skillful advertising, using attractive displays, etc. Merchandising, within fashion retail, refers specifically to the stock planning, management, and control process.
LIM College was founded in 1939 by retail and education expert Maxwell F. Marcuse as the Laboratory Institute of Merchandising, at the request of retailers who wanted a school that would teach women about the fashion business and merchandising. LIM became co-ed in 1971 and Maxwell's son, Adrian G. Marcuse, became president in 1972.
Core business practices for fashion entrepreneurs focus on topics such as creativity and innovation, writing [2] business plans, raising finance, sales and marketing, and the small business management skills needed to run a creative company. Fashion entrepreneurs seek to deliver fashion business expertise in retail, manufacturing, money and ...
In the retail industry, a buyer is an individual who selects what items are stocked and their key responsibility is dealing with all the products that come into the store. . Buyers usually work closely with designers and their designated sales representatives and attend trade fairs, wholesale showrooms and fashion shows to observe tren
The levels of focus in the fashion industry consist of many separate but interdependent sectors. These sectors include textile design and production, fashion design and manufacturing, fashion retailing, marketing and merchandising, fashion shows, and media and marketing. Each sector is devoted to the goal of satisfying consumer demand for ...
Jean Rosenberg, whose eagle-eyed merchandising and designer discoveries helped define the Fifth Avenue specialty store Henri Bendel, died June 15 at the age of 97. A memorial service is not being ...
A coffee mug is a classical merchandising article employed by a broad range of entities from very small businesses up to multinational companies like IBM, and is also frequently used by musical groups. Merchandising is any practice which contributes to the sale of products ("merch" colloquially) to a retail consumer. At a retail in-store level ...
Business always involves risk, especially in a market strongly controlled by powerful fashion houses and manufacturers at one end and fickle consumers at the other. Fashion designers have to take into consideration the global supply chains and the seasonality of clothing which often means that clothing must be bought months or a year in advance ...
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