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  2. Crisis PR on the Hot Seat After Blake Lively Alleges ‘Smear ...

    www.aol.com/entertainment/crisis-pr-hot-seat...

    Crisis PR is common in many sectors for individuals, corporations and political parties. What has industry insiders aghast over this conflict is the nature of the correspondence.

  3. The Blake Lively backlash has been 'a gift' for Justin ... - AOL

    www.aol.com/blake-lively-backlash-gift-justin...

    Justin Baldoni has hired a PR-crisis team amid the drama surrounding "It Ends With Us." The rumored feud between the actor and his costar, Blake Lively, has made headlines in recent weeks.

  4. 'It Ends with Us': All the legal drama between Blake Lively ...

    www.aol.com/ends-us-cast-drama-behind-174742487.html

    Reports from The Hollywood Reporter and People Magazine surfaced on Aug. 13 alleging Baldoni had hired PR crisis manager Melissa Nathan, founder of The Agency Group PR.

  5. Amber Heard supports Blake Lively after Justin Baldoni hired ...

    www.aol.com/amber-heard-supports-blake-lively...

    Amber Heard supports Blake Lively after Justin Baldoni hired same PR crisis manager as Johnny Depp. Kevin E G Perry. December 23, 2024 at 9:41 PM.

  6. Public relations - Wikipedia

    en.wikipedia.org/wiki/Public_relations

    Negative public relations, also called dark public relations (DPR), 'black hat PR' and in some earlier writing "Black PR", is a process of destroying the target's reputation and/or corporate identity. The objective in DPR is to discredit someone else, who may pose a threat to the client's business or be a political rival.

  7. Litigation public relations - Wikipedia

    en.wikipedia.org/wiki/Litigation_public_relations

    The use of mass media to present a particular narrative to the public has been employed by both plaintiffs and prosecutors for a long time, but the formal practice of litigation PR, a sub-specialty of crisis communication, emerged in the United States in the early 1980s with Alan Hilburg, a pioneer in litigation communications representation of U.S. Tobacco in the Marsee case.

  8. Crisis communication - Wikipedia

    en.wikipedia.org/wiki/Crisis_communication

    Crisis communication is a sub-specialty of the public relations profession that is designed to protect and defend an individual, company, or organization facing a public challenge to its reputation. [ 1 ] [ 2 ] Crisis communication is aimed at raising awareness of a specific type of threat, the magnitude, outcomes, and specific behaviors to ...

  9. Amber Heard Speaks Out on Blake Lively’s Allegations After ...

    www.aol.com/entertainment/amber-heard-speaks...

    In a complaint filed on Friday, Lively accused Baldoni of attempting to mount a smear campaign against her and it was noted that he had hired the same crisis PR team as Heard’s ex-husband Johnny ...