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Example of psychological pricing at a gas station. Psychological pricing (also price ending or charm pricing) is a pricing and marketing strategy based on the theory that certain prices have a psychological impact.
Trying to increase business at the shop, Calvin puts a coupon in the local Pennysaver for a "4 for 40" deal (oil change, tire rotation, car wash and a handshake for $40). However, the shop becomes overwhelmed with customers wanting the 4 for 40 deal and nothing else.
Gerrard prepares to lay off 12% of the firehouse due to budget issues; he later mandates all firefighters wear bodycams. Emergencies include a cheerleader with a twisted pelvis and a pet tiger attacking its owner and his landlord; Eddie, missing Christopher, confronts the cheerleader's absent father, helping repair their relationship.
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