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Data mining is a particular data analysis technique that focuses on statistical modeling and knowledge discovery for predictive rather than purely descriptive purposes, while business intelligence covers data analysis that relies heavily on aggregation, focusing mainly on business information. [4]
Quantitative research is a research strategy that focuses on quantifying the collection and analysis of data. [1] It is formed from a deductive approach where emphasis is placed on the testing of theory, shaped by empiricist and positivist philosophies.
An example of this dynamism might be when the qualitative researcher unexpectedly changes their research focus or design midway through a study, based on their first interim data analysis. The researcher can even make further unplanned changes based on another interim data analysis. Such an approach would not be permitted in an experiment.
Exploratory data analysis is an analysis technique to analyze and investigate the data set and summarize the main characteristics of the dataset. Main advantage of EDA is providing the data visualization of data after conducting the analysis.
Multimethodology or multimethod research includes the use of more than one method of data collection or research in a research study or set of related studies.Mixed methods research is more specific in that it includes the mixing of qualitative and quantitative data, methods, methodologies, and/or paradigms in a research study or set of related studies.
Like most research methods, the process of thematic analysis of data can occur both inductively or deductively. [1] In an inductive approach, the themes identified are strongly linked to the data. [4] This means that the process of coding occurs without trying to fit the data into pre-existing theory or framework.
The theory of statistics provides a basis for the whole range of techniques, in both study design and data analysis, that are used within applications of statistics. [1] [2] The theory covers approaches to statistical-decision problems and to statistical inference, and the actions and deductions that satisfy the basic principles stated for these different approaches.
One of the two most common methods of data analysis are thematic analysis and narrative analysis. As mentioned before, the type of analysis a researcher decides to use depends on the research question asked, the researcher's field, and the researcher's personal method of choice.