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A creative brief is a document used by creative professionals and agencies to develop creative deliverables: visual design, copy, advertising, web sites, etc. The document is usually developed by the requestor (in most cases a marketing team member) and approved by the creative team of designers, writers, and project managers.
Several Agency groups began to recognize the value of this new discipline and its relevance to global mac clients. Given the success the JWT partnership of Stephen King and Judy Lannon had in servicing and growing business from the likes of Nestle, Unilever, a global Account Planning Council was established in the late 70’s, and included people like George Clements (Canada), Rena Bartos (USA ...
William Bernbach (August 13, 1911 – October 2, 1982) was an American advertising creative director. He was one of the three founders in 1949 of the international advertising agency Doyle Dane Bernbach (DDB). He directed many of the firm's breakthrough ad campaigns and had a lasting impact on the creative team structures now commonly used by ...
The ad was a huge success and helped to make GEICO one of the most popular insurance companies in the United States. Joe Pytka, the director of Martin Advertising Agency, created the idea of Caveman.
The tissue meeting was the brainchild of Jay Chiat, founder of the Chiat Day advertising agency in New York City. Chiat Day was the agency responsible for the advertisement "1984" for Apple Computer that introduced the Macintosh computer. [1] The tissue meeting concept was taken across the Atlantic in the early nineties by London agency HHCL [2]
Standard banner ad sizes are constantly evolving due to consumer creative fatigue and banner blindness. Ad companies consistently test performance of ad units to ensure maximum performance for their clients. IAB has updated its guideline bi-annually. In 2015, IAB announced advertising creative guidelines for display & mobile, considering HTML5 ...
CANNES, FRANCE - Cannes Lions, the enormous advertising and marketing festival, has manufactured a spectacular adult playhouse stretching for a sweat-inducing length of Boulevard de la Croisette.
Guerrilla marketing are relatively simple, use tactics to advertise on a very small budget. It is to make a campaign that is "shocking, funny, unique, outrageous, clever and creative that people can't stop talking about it" (Uk essays, 2016). Guerrilla marketing is different when compared to traditional marketing tactics (Staff, 2016).