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In 1864, William James Carlton began selling advertising space in religious magazines. In 1869, Francis Ayer, at the age of 20, created the first full-service advertising agency in Philadelphia, called N.W. Ayer & Son. It was the oldest advertising agency in America and dissolved in 2002. James Walter Thompson joined Carlton's firm in 1868.
The Interpublic Group of Companies, Inc. (IPG) is an American publicly traded advertising company.The company consists of five major networks: FCB, IPG Mediabrands, McCann Worldgroup, MullenLowe Group and Marketing Specialists, as well as several independent specialty agencies in the areas of public relations, sports marketing, talent representation and healthcare. [3]
Omnicom Group Inc. is an American global media, marketing and corporate communications holding company, headquartered in New York City. Omnicom's branded networks and specialty firms provide services in four disciplines: advertising, customer relationship management (CRM), public relations and specialty services.
BBDO is a worldwide advertising agency network, with its headquarters in New York City. [2] The agency originated in 1891 with the George Batten Company, and in 1928, [3] through a merger with Barton, Durstine & Osborn (BDO), the agency became Batten, Barton, Durstine & Osborn. [4]
Merkley+Partners is a full-service advertising agency located in New York City. It is a wholly owned subsidiary of Omnicom Group, and a member of DAS. Currently the agency has 225 employees. The agency is currently managed by Chief Executive Officer Alex Gellert and Executive Creative Director / Chairman Andy Hirsch. [1] They joined the agency ...
Mower (formerly Eric Mower + Associates) is a full-service integrated marketing communications agency that offers consumer and business-to-business marketing and public relations/public affairs. According the company, about 55% of its work involves B2B marketing, while the rest involves marketing to consumers . The agency's major clients ...
The advertising industry is the global industry of public relations and marketing companies, media services, and advertising agencies. Several large advertising agencies, including WPP plc , Omnicom , Publicis Groupe , Interpublic and Dentsu , are among the industry's largest.
The company was created by the merger of the media operations of JWT and Ogilvy & Mather, then the two big full service advertising agencies within WPP Group.The launch team comprised Mandy Pooler and Nick Emery from O&M and Ron de Pear [2] and James Walker from JWT.
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