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2. Gross rating point - Wikipedia

   en.wikipedia.org/wiki/Gross_rating_point

   Since "the required frequency changes with the product and the competitive climate it is in", [2] the purpose of the GRP metric is to measure impressions compared to the number of people in the target for an advertising campaign. [3] GRP values are commonly used by media buyers to compare the advertising strength of components of a media plan.

3. Performance indicator - Wikipedia

   en.wikipedia.org/wiki/Performance_indicator

   A performance indicator or key performance indicator (KPI) is a type of performance measurement. [1] KPIs evaluate the success of an organization or of a particular activity (such as projects, programs, products and other initiatives) in which it engages. [ 2 ]

4. Target rating point - Wikipedia

   en.wikipedia.org/wiki/Target_rating_point

   For example, if an advertisement appears more than once, the entire gross audience, the TRP figure is the sum of each individual GRP, multiplied by the estimated target audience in the gross audiences. The TRP and GRP metrics are both critical components for determining the potential marketing reach of a particular advertisement.

5. Hit rate - Wikipedia

   en.wikipedia.org/wiki/Hit_rate

   Hit rate is a metric or measure of business performance traditionally associated with sales. It is defined as the number of sales of a product divided by the number of customers who go online, planned call, or visit a company to find out about the product. [1] Sales can be measured either as the sum of dollars pursued or the number of deals ...

6. Performance measurement - Wikipedia

   en.wikipedia.org/wiki/Performance_measurement

   Performance measurement is the process of collecting, analyzing and/or reporting information regarding the performance of an individual, group, organization, system or component. [dubious – discuss] [1] Definitions of performance measurement tend to be predicated upon an assumption about why the performance is being measured. [2]

7. Radar chart - Wikipedia

   en.wikipedia.org/wiki/Radar_chart

   A radar chart showing the differences in performance metrics of a sedan, sports car, and pickup truck. Another application of radar charts is the control of quality improvement to display the performance metrics various objects including computer programs, [12] computers, phones, vehicles, and more. Computer programmer often use analytics to ...