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A 1974 study by Katz, Blumler, and Gurevitch stated five basic assumptions for a framework for understanding the correlation between media and audiences. These assumptions are: [17] The audience is conceived as active. In the mass communication process, much initiative in linking gratification and media choice lies with the audience member.
Title Director Cast Genre Sources / notes 27 Down: Awtar Krishna Kaul: Raakhee Gulzar, Sudhir Dalvi: Drama: 36 Ghante: Raj Tilak: Raaj Kumar, Sunil Dutt, Vijay Arora, Parveen Babi ...
Avishkaar (English: Discovery) is a 1974 Indian Hindi-language film.Produced and directed by Basu Bhattacharya, the film stars Rajesh Khanna and Sharmila Tagore.The film was the part of Basu Battacharya's introspective trilogy on marital discord in an urban setting, which included Anubhav (1971) and Griha Pravesh (1979). [1]
Elihu Katz (Hebrew: אליהוא כ"ץ, 21 May 1926 – 31 December 2021) was an American-Israeli sociologist and communication scientist whose expertise was uses and gratifications theory. He authored over 20 books and 175 articles and book chapters during his lifetime and is acknowledged as one of "the founding fathers of regular television ...
Dost (transl. Friend) is a 1974 Hindi film. Produced by Premji, it was directed by Dulal Guha. The film stars Dharmendra, Hema Malini, Shatrughan Sinha, Asit Sen and Rehman. Amitabh Bachchan makes a guest appearance. [1] The film's music is by Laxmikant Pyarelal.
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International Crook (titled as 'Kala Bazaar' in Hindi) is a 1974 Indian-Iranian joint production action film directed Pachhi starring Dharmendra, Feroz Khan [1] and Saira Banu. Plot [ edit ]
Madhosh (transl. "Drunk" or "Intoxicated") is a 1974 Bollywood drama film directed by Desh Gautam. [ 1 ] [ 2 ] It stars Mahendra Sandhu and Aamir Khan as young Raj Kumar. Cast
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