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The George brand was founded in 1989 as a partnership between English fashion designer George Davies and Asda. The latter had recruited the high-street designer for its grocery store brand to help shoppers avoid high street. Asda and George were sold to Walmart in 1999, which led to the expansion of the George brand into Walmart stores. [2]
1984 – Launches Next for Men; 1988 – Launches the Next Directory; 1990 – Launches the clothing label, 'George at Asda' 1995 – Launches the sports leisure wear manufacturer S'porter and retail design consultancy red creative; 1999 – Launches leisure wear collection for Liverpool F.C. 2000 – Resigns from Asda after takeover by Walmart
Asda has its own range of clothing known as George, which was created and trialled in selected stores in 1989, and officially launched and rolled out to the main superstore estate in 1990. It replaced the older Asdale/Asda clothing labels of the 1970s and 1980s. [96] This is marketed as quality fashion clothing at affordable prices.
In January 2016, Smith combined his men's and women's fashion shows, showcasing during Paris Fashion Week. [19] In 2019, Smith made a cameo appearance in the film Men in Black: International; he also designed the suits in the film. [20] His company remains independent, the majority owned by Smith. [citation needed]
Men's, women's and children's clothing and accessories Started by fashion designer Rattan Chadha and his business partners PK Sen Sharma, Adu Advaney, Suveer Arora, Ronny Lemmens, Horatio Ho and Arun Mehta in the 1970s as a supplier of clothes for department and wholesale shops in the Netherlands.
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