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Pathos (plural: pathea) is an appeal to the audience's emotions. [6]: 42 The terms sympathy, pathetic, and empathy are derived from it. It can be in the form of metaphor, simile, a passionate delivery, or even a simple claim that a matter is unjust. Pathos can be particularly powerful if used well, but most speeches do not solely rely on pathos.
The original version includes only three points: the writer/speaker (ethos), the audience (pathos), and the message itself (logos). All the points affect one another, so mastering each creates a persuasive rhetorical stance. [9] The rhetorical tetrahedron carries those three points along with context. Context can help explain the "why" and "how ...
Actio – canon #5 in Cicero's list of rhetorical canons; traditionally linked to oral rhetoric, referring to how a speech is given (including tone of voice and nonverbal gestures, among others). Ad hominem – rebutting an argument by attacking the character, motive, or other attribute of the person making it rather than the substance of the ...
Pathos tends to use "loaded" words that will get some sort of reaction. Examples could include "victim", in a number of different contexts. In certain situations, pathos may be described as a "guilt trip" based on the speaker trying to make someone in the audience or the entire audience feel guilty about something.
Greek spelling of logos. Logos (UK: / ˈ l oʊ ɡ ɒ s, ˈ l ɒ ɡ ɒ s /, US: / ˈ l oʊ ɡ oʊ s /; Ancient Greek: λόγος, romanized: lógos, lit. 'word, discourse, or reason') is a term used in Western philosophy, psychology and rhetoric, as well as religion (notably Christianity); among its connotations is that of a rational form of discourse that relies on inductive and deductive ...
Ethos is the appeal to ethics or integrity. Pathos is the appeal to emotions; Logos is the appeal to logic or reason [26] These techniques are a technical skill learned and utilized by visual communication designer's today, such as in the field of advertising. Each of these methods of appeal have the ability to influence their audience in ...
Susan Anker distinguishes between nine different modes of essay writing: narration, or writing that tells stories; illustration, or writing that gives examples; description, or writing that creates pictures in words; process analysis, or writing that explains how things happen; classification, or writing that sorts things into groups ...
In rhetoric, a rhetorical device, persuasive device, or stylistic device is a technique that an author or speaker uses to convey to the listener or reader a meaning with the goal of persuading them towards considering a topic from a perspective, using language designed to encourage or provoke an emotional display of a given perspective or action.